Ben Food – The Ready-to-Eat Freeze-Drying Solution

Ben Food’s “Ready-to-Eat” line introduces a diverse portfolio of prepared meals, ranging from classic Vietnamese dishes like mung bean porridge, braised carp, and ginger chicken to modern innovations such as abalone soup cubes and snakehead fish soup capsules.

As a pioneer in premium ready-to-eat foods, Ben Food is on a mission to deliver convenience without compromising authentic flavor or nutritional integrity. In May 2025, the company officially launched its Ready-to-Eat freeze-drying solution, integrating plasma sterilization technology, a first in Vietnam. This marks a major milestone, enabling consumers to save time while ensuring food safety and quality, and offering food businesses a gateway to modern, sustainable production and distribution models.

Ben Food’s Ready-to-Eat line directly addresses the dilemma of modern consumers: the desire for healthy eating amid increasingly busy lifestyles. Guided by the philosophy “home-cooked taste, instant convenience,” each product blends traditional Vietnamese culinary values with advanced processing technology, setting a new benchmark in the market long dominated by instant noodles, canned foods, and frozen meals.

Technological Breakthroughs

• Soup and broth cubes are produced using a combination of freeze-drying and cold plasma technology, retaining full flavor and nutrition. Simply add boiling water for a steaming bowl of soup in seconds.

• Braised dishes and traditional porridges employ Retort sterilization at 121 °C, allowing ambient-temperature storage for up to 24 months without preservatives while maintaining their natural taste.

According to Nielsen Vietnam, 73% of consumers are willing to pay more for preservative-free food, highlighting Ben Food’s alignment with rising health-conscious demand and addressing key concerns over safety, hygiene, and convenience.

User-Friendly and Accessible

Every product is designed for effortless use, usually within one to three simple steps: open the package, heat or add boiling water, and enjoy. The packaging is modern, easy to open, and clearly labeled in Vietnamese. In user testing, packaging satisfaction scored 4.7 out of 5.

Price-wise, Ben Food positions itself smartly: more premium than instant noodles but far more affordable than restaurant meals — striking a balance between health, safety, and convenience. The company also offers value combos such as the “5-Day Office Lunch” and “Family Combo”, alongside attractive discounts for mini-marts, convenience stores, and small businesses.

Market Ambitions

Ben Food aims to reach 10,000 users by Q2 2025, projecting ₫2 billion in revenue and 70% quarterly growth in its first year.

Real-world results underline its impact:

• Office workers save up to 95% of meal-prep time, with lower costs compared to dining out.

• Families with young children can quickly prepare safe, preservative-free meals, giving parents more quality time together.

Multi-Channel Business Model

Ben Food operates across multiple revenue streams — from direct retail and its own Ben Gourmet Restaurant & Café to meal services for offices, tours, hotels, and distributors.

Its team combines deep media expertise in the food industry with chefs trained in five-star hotels and R&D specialists with over 15 years of experience from Saigon Food. Production partners are certified under ISO 22000 and HALAL, while Ben Food is attracting attention from international investors, particularly from Australia — a key step toward sustainable expansion.

A New Standard for Vietnamese Ready Meals

Through its pioneering integration of freeze-drying with cold plasma and Retort sterilization, Ben Food delivers not only convenience and safety but also the soul of Vietnamese culinary tradition. With accessible pricing, tangible consumer impact, and a clear growth strategy, Ben Food stands as a strong contender for the Top 5 Innovative Solutions for Consumers and Businesses in 2025.